Welcome to the Spring 2017 semester! I hope you all enjoyed your holidays and are ready to begin a new semester. So many good things are happening at Los Angeles City College that I barely know where to begin. Our new “one stop” Student Services Building is now open, and construction on Da Vinci Hall is underway. In addition, our electronic signs on Vermont and the construction on the Vermont corridor is nearing completion. These are all projects that should improve our image in the community and morale among faculty, staff, and students. In addition, as I reported last fall, graduation and certificate completion rates are up significantly.
Even though we are still declining in enrollments, I believe some other very good things are happening to help turn this around. For example, we recently restructured enrollment management with a new Enrollment Management Committee (EMC) with new membership and tri-chaired by Drs. Wanner, Smith, and me. One of the tasks the EMC will take on this spring is to develop and begin implementing a Strategic Enrollment Management Plan that will articulate not only the process to build the best schedule, but also how to improve retention, marketing, branding, and recruiting. Additionally, our new Public Relations Manager will be chairing our newly formed Marketing Team that is made up of ten of our most knowledgeable and talented campus members with expertise and valuable input in the areas of marketing, branding, and public relations. This team’s task this spring is to develop and begin implementing a strategic (long range) marketing plan for the college.
Most importantly, I want to encourage intentional and collaborative discussions to include faculty, staff, and administrators to look at strategic ways to make our campus the number one choice for students in our service areas when deciding which college to attend. These discussions could lead the college to make the tactical decisions necessary to reflect what Los Angeles City College will look like in the future.
Finally, regardless of our current enrollment and budget challenges, the future of Los Angeles City College is bright and exciting. I look forward to being a part of this new future and enjoying the results of our efforts. Best of all, I look forward to seeing how excited and successful our students become in this bright new future.
Let’s get to work and enjoy the journey!
Daniel Walden, Ph.D.
Vice President of Academic Affairs
Los Angeles City College
855 N Vermont Ave
Los Angeles, CA 90029
Office Location: Cesar Chavez Bld, AD 212
Office phone: (323) 953-4000 Ext. 2051